Are You Tracking These Essential Metrics as a Financial Advisor?

If you’re not tracking the right data, you’re making decisions in the dark. Instead of guessing what’s working, why not use data to refine your strategy and drive real results? Top-performing financial advisory firms don’t just react to changes—they anticipate them by leveraging key workflow metrics.

Tracking the right workflow metrics isn’t just about reporting; it’s about uncovering inefficiencies, optimizing resources, and ensuring your firm remains scalable and profitable. The good news? You don’t need to track everything—just the right things. Below are the essential metrics that Hubly automatically tracks to help financial advisors streamline operations, boost accountability, and make data-driven decisions that fuel growth.

The Key Metrics Every Advisor Should Be Tracking

1. Active and Aged Workflow Metrics: Are You Managing Work in Progress?

Your workflows are the backbone of your firm’s operations. Without tracking them, how can you be sure that client tasks aren’t slipping through the cracks? Hubly automatically tracks:

• Active Workflows – The tasks currently in progress.
• Aged Workflows – Processes that have stalled or remain incomplete.

Advisory firms that consistently close out workflows on time are the ones that stay ahead of client expectations. If work is piling up, it may be time to refine your internal processes or improve task delegation.

2. Completed Workflows: What’s Driving Your Firm’s Productivity?

Do you know which workflows are completed most frequently and whether they align with your firm’s key priorities? Hubly categorizes completed workflows, giving you an annual breakdown of where your team’s time is spent.

This data helps you:

• Identify bottlenecks in your service model.
• Pinpoint high-value activities that drive client satisfaction.
• Improve operational efficiency by automating repetitive tasks.

If your team is spending too much time on low-impact work, it might be time to automate or delegate certain processes.

3. Activity by Household: Are You Spending Time on the Right Clients?

Time is your firm’s most valuable resource—are you allocating it wisely? Some households demand more attention than others, but are they being billed accordingly?

Hubly provides a clear breakdown of workflows completed per household, helping you:

• Evaluate whether service levels align with client fees.
• Identify high-touch clients that require additional resources.
• Improve profitability by ensuring clients consuming the most time are providing appropriate revenue.

Tracking household-level activity allows you to balance client relationships with your firm’s profitability goals.

4. Total Client Meetings: Are You Maximizing Your Calendar?

How many client meetings do you hold each year? What types of meetings take up the most time? When is your busiest season?

Hubly automatically tracks your meeting volume, helping you:

• Identify peak seasons so you can optimize scheduling.
• Ensure all clients are receiving the right level of attention.
• Allocate staff more efficiently based on client demand.

Data-backed scheduling ensures that you’re not just meeting with clients—you’re meeting with them at the right time, in the right way.

5. Activity by Team Member: Who’s Carrying the Load?

A strong firm is built on a strong team. But do you know who is pulling the most weight? Hubly tracks each team member’s workflow activity, revealing:

• Who is completing the most workflows.
• Who might be overburdened or underutilized.
• How effectively workflows are being used across the firm.

This visibility enhances accountability, encourages efficiency, and ensures that workload distribution remains fair.

6. Workflow Utilization: Which Processes Are Driving Results?

Some workflows are essential, while others may be underutilized or unnecessary. Hubly helps you measure:

• How often workflows are started and completed.
• Which workflows contribute the most to firm efficiency.
• Whether certain workflows should be refined, automated, or eliminated.

Focusing on the highest-impact workflows allows your firm to operate with greater efficiency and consistency.

7. Money Movement: Do You Know How Much Your Firm Is Managing?

Financial transactions are at the heart of your business. Do you have a clear picture of how much money your firm is moving? Hubly helps you track:

• New accounts funded.
• Wire transfers received.
• ACATS transfers and total assets moved.

Understanding these numbers is essential for measuring firm growth, improving cash flow management, and maintaining compliance.

Turn Data Into Growth

Hubly doesn’t just track metrics—it gives you actionable insights that help you scale your firm more efficiently. By implementing structured, repeatable workflows, you can streamline operations, improve delegation, and ensure consistency across client interactions.

Make your workflows work for you. Start your free trial today and build a system that keeps your firm efficient, organized, and ready for long-term growth.